Cinemas
The Cathay Building
Cathay Cineplex AMK Hub
Cathay Damansara Cineplex, KL
Towards the end of the 1950’s, Electronics & Engineering had established its presence as a main supplier to the local cinemas from the 60s and was a specialist in refurbishing 35mm film projection systems. The decade of the 70s was a golden age for the cinema industry in the region and especially in Indonesia where the craze was for 70mm movies with magnetic 5.1 cinema surround sound systems. In 1975 when Dolby Stereo first made its mark, and later with Dolby 5.1 decoded surround sound tracks, E&E was constantly approached by cinema owners to upgrade their cinema installations and undertake many such projects especially in Singapore and Malaysia for many years up to the present.
Mr Goh Kiok Chuan had a great interest in the cinema industry from a very young age, having been a cinema projectionist and later a service engineer for the cinematographic equipment and constantly drives E&E to pursue to be the best in this industry to this day. E&E became an equipment vendor and service provider to the Cathay Organisation since the 70s and continues to this day. When Cathay built the first Drive-in Cinema in Jurong in 1972, E&E was appointed to provide the turnkey contract for the 35mm projection system with the largest carbon arc lamp houses available to provide a good illumination to the permanent 47 ft by 110 ft outdoor screen and with the sound distributed through special in-car weather proof speakers which the user would remove them from its cradle and hook onto their car windows to enjoy the movie. With their experience, E&E was called upon to install the Drive-in Cinema in Surabaya in 1978.
E&E has installed more than 200 screens to date since they installed their first cinema hall in the early 1960s.